An independent app. Not affiliated with, or endorsed by, the Edinburgh Festival Fringe Society. Listings data courtesy of the Edinburgh Festivals Listings API.
When Mom with Alzheimer’s hears her son-in-law lament being a serial entrepreneur rather than the artist he would like to be, she decides to create new "cereals" to lighten his load and give him more time. She embarks on a new range of breakfast cereals even creating the advertising and composing the jingles. Her daughter and son-in-law must keep their laughter hidden and her ramblings confined to the home. Always supportive and loving, it takes a lot of skill to allow Mom to keep her dignity and quality of life no matter how bizarre that might be.
This is an archived listing from the 2026 Edinburgh Festival Fringe. Cereal Entrepreneur is by The Music Firm in association with Queensboro Bridge Productions (UK/USA), listed under Theatre in the Fringe programme. It plays at C ARTS | C venues | C aquila, Roman Eagle Lodge, 2 Johnston Terrace, EH1 2PW, 5 August to 9 August.
The show runs 45 minutes and is suitable for ages 12+. Tickets from £9.